Raise More Money: Don’t Try to Avoid Looking Foolish
Being human means realizing when good enough is good enough.
In communicating with your donors, whether it be a website or mailing — electronic or physical — focus on the relationships.
Risk a little. Risk looking foolish. Make your investors smile. They'll love you for it. When you ask them to step up their support, they'll sense the human connection and respond.
As to Bill's plan — I told him that this is one of those occasions when you need an outside jolt to the system. I've used this myself. It works.
I told Bill to engage the services of the boldest, most direct fundraising expert he could find. Bring that person in to a combined meeting, and let him or her do his work by bringing unvarnished honesty to the situation.
The independence of the fundraising prophet gives him or her the greatest chance for success.
There may be some blood on the floor. A few wounded egos are a lot better than children going hungry. Think about it.
We're only human.
I've asked Bill to get back and give me an update. I extend my heartfelt thanks to Bill for sharing.
Let me hear from you concerning your particular situation and the challenges you face in developing sustainable revenue streams. Email me (info@TheEightPrinciples.com), and I'll arrange a brief consult providing you with a practical solution. I'll choose some of these thorny obstacles to share, along with my insights, in upcoming columns.
Success is waiting. Go out and achieve it!
Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.
Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.
Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.
Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.
Reach Larry on social media at: