Keep Up the Good Work!
Just a short blog this week, because I know you’re very busy. The biggest giving month of the year is just around the corner!
Just a few more emails. Just a few more thank you letters. Just a few more… (you fill in the blanks). Just a few more weeks, and then the weirdest of weird years is over.
I’m amazed at the generosity of donors. I’ve seen and heard tremendous stories of donors coming to the table in the past few months: $2,000 when they normally give $100; $60,000 when they normally give $1,000; monthly donors calling the organization to upgrade their gifts; new donors joining as monthly.
I’m also amazed at the resilience of fundraisers. At YOU.
Because you keep on trucking. You keep on doing. You keep on writing and analyzing. Because it matters! It matters to the children. It matters to the animals. It matters to the clients and all the people you serve.
So keep up the good work. You rock! Thank you for all you do.
Erica Waasdorp is one of the leading experts on monthly giving. She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals. She authored "Monthly Giving: The Sleeping Giant" and "Monthly Giving Made Easy." She regularly blogs and presents on fundraising, appeals and monthly giving — in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.
Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.
When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and a cat, Mientje.