Beyond Donor-Centered: Change Your Mission!
You know that mission statement that either is on your wall in your organization's office or in some dusty handbook on the bottom of your desk drawer? Yeah, that one.
Is there anything about your donors in that mission statement? Probably not. It's a pretty rare occurrence if there was.
I'm going to go out on a limb here, but at Veritus Group we believe nonprofits need to change their mission statements to not just include donors but to make them half of the mission.
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.