Who Knows You?
I was visiting with my new 96-year-old friend recently. It was a feasibility and planning study interview for a client.
There are times when the standard questions go out the window. This was one of them.
We had a good conversation, and I gleaned a lot of great insight.
As we were winding down our visit, he said, "You know, it is not who you know, but who knows you."
I thought for a minute and digested that thought.
"Well, you've given me my next blog idea," I shared.
He has a big point. We can know a lot of people. But a strong relationship is one in which the other parties acknowledge that. They respond. They take our calls. They respond to our texts. They are willing to help. They know us.
Life is full of reciprocity. Be someone whom people know by knowing them, and for those of us in the nonprofit and fundraising arena, be sure that you are known by your board, top donors, potential major donors and colleagues!
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.