Is It Easy for Potential Donors to Connect With You?
Don't make it difficult for potential donors to connect with and contact you. When they go to your website, is it easy for them to find your e-mail and mail addresses and a phone number?
Be sure that your organization presents a personal face — no matter how large or small it is. Does a donor have the opportunity to meet and connect with your CEO, to know whom serves on your board and how to contact you and make a gift?
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.