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Two of the Houghton Mifflin American Heritage Dictionary definitions of strategy refer to the military. Both speak to marshaling resources — one notes "all the forces of a nation" and the other "large-scale combat operations."
Fundraising is not a battle or a war. But when the wrong strategy is devised or the right strategy is improperly executed, it can seem like a war and there are often casualties — volunteers, donors and staff — as the result.
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Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.