Be Sure You Have the Right Fundraising Strategy
Two of the Houghton Mifflin American Heritage Dictionary definitions of strategy refer to the military. Both speak to marshaling resources — one notes "all the forces of a nation" and the other "large-scale combat operations."
Fundraising is not a battle or a war. But when the wrong strategy is devised or the right strategy is improperly executed, it can seem like a war and there are often casualties — volunteers, donors and staff — as the result.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.