11 Ways Fundraising Campaigns Are Just Like Football Games — Really!
8. People want to be a part of a winning team. Success does beget success. We do want to be a part of a meaningful cause.
9. You have to keep focused. There is a lot of noise in the stadium as fans (sometimes even your own) cause a distraction. And there are a lot of experts — most who have never played college ball or entered professional coaching. Likewise, in fundraising, we have well-intentioned staff and volunteers who prefer their own strategies — most often special events, grant writing and grassroots appeals.
10. Leadership — strong, positive leadership — can transform and inspire a football team or a fundraising team. The right leaders bring life to a cause and confidence in making an investment.
11. There is always another game, another season in football — and in fundraising there will always be another campaign. Remember that you will need healthy players and committed donors and volunteers for the next effort.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.