How Does It Make You Feel?
Feelings are important. Emotions drive many of our decisions—large and small. And yet, we’re not to be “emotional.”
Nonprofits take this admonition very seriously as they make their rational—some might say over-rational—appeals for investments in their cause.
Prove it with data. Show that we’re on top of this problem. Demonstrate we have the solution to a great social ill.
“Give X and we’ll solve Y.”
Data is useful. Being stone-cold rational can even save your life.
It’s rarely convincing, however. It’s almost never persuasive.
It’s not what they’re feeling. It’s doesn’t tap into their soul.
When is the last time you seriously sought to understand what your donors are feeling?
When you reach out to them, do you inspire them to help you? Hint—that’s a feeling. Do they feel courageous when they invest in your cause? Does your cause stir their passion?
Encourage your investors to feel. To experience positive, uplifting emotion.
Investing in others, being generous with your resources brings all sorts of benefits to the donors, as well as you. One of these is a deep sense of well-being. Money can’t by this.
Fundraising, which is evergreen, is never about money. Yet money is one of the results.
Principle 1 of The Eight Principles™ is Donors are the Drivers®. Don’t forget it’s about them not you.
The next time your reach out to ask another for an investment in your cause, stop and think of how they’re feeling. I guarantee you’ll both be better for it.
To your fundraising success!
Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.
Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.
Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.
Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.
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