How Do You Measure Nonprofit Success?
If you bring up the question of how to measure nonprofit success to several organizational executives, you will probably receive many different answers. According the blog article, “How Can Nonprofits Measure Success and Impact,” success in the for-profit world is measured by profit, low-staff turnover rate and high-customer satisfaction, to name a few.
Mission Capital references a “Greenlights On The Verge” publication that states that effective nonprofits are different and yet similar, as they need a basic framework around which to live out their mission, consisting of the following six elements:
- Clarity of Purpose: How you define and align your work and impact.
- Sustainable Business Model: How you develop resources and position your organization for success.
- The Right Leadership: How staff and board leaders steer and steward organizational efforts.
- Smart Operations: How you manage and marshal organizational resources.
- Implementation & Improvement: How you use information to adapt and improve.
- Strategic Collaborations: How you leverage the community for greater impact.
The publication notes that your nonprofit organization and mission should look different from others, but also include elements that every organization should include. The blog article, “How Does a Nonprofit Organization Measure Success?” points out that a nonprofit organization develops both quantitative and qualitative performance measures based upon the organization’s annual objectives. A nonprofit uses internal comparison to measure success and, most often, compares its current statistics to those of previous years to determine if it met its goals of increased fundraising and greater numbers of people assisted.
Duke Haddad, Ed.D., CFRE, is currently associate director of development, director of capital campaigns and director of corporate development for The Salvation Army Indiana Division in Indianapolis. He also serves as president of Duke Haddad and Associates LLC and is a freelance instructor for Nonprofit Web Advisor.
He has been a contributing author to NonProfit PRO since 2008.
He received his doctorate degree from West Virginia University with an emphasis on education administration plus a dissertation on donor characteristics. He received a master’s degree from Marshall University with an emphasis on public administration plus a thesis on annual fund analysis. He secured a bachelor’s degree (cum laude) with an emphasis on marketing/management. He has done post graduate work at the University of Louisville.
Duke has received the Fundraising Executive of the Year Award, from the Association of Fundraising Professionals Indiana Chapter. He also was given the Outstanding West Virginian Award, Kentucky Colonel Award and Sagamore of the Wabash Award from the governors of West Virginia, Kentucky and Indiana, respectively, for his many career contributions in the field of philanthropy.