Gold Awards National Center for Missing & Exploited Children 2012 Control

By Joe Boland

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2012 Grand Control of the Year from the National Center for Missing & Exploited Children.

Here a taste of what Gold Awards judge Paul Bobnak, research director at Direct Marketing IQ, had to say about the National Center for Missing & Exploited Children's John Walsh Endorsement package:

The success of a package from the National Center for Missing & Exploited Children that's been in the mail for more than three years — since 2008 — is not surprising. The envelope's matter-of-fact teaser alone is startling enough to grab your attention: "It was easier to find a missing car than a missing child." But there's also the endorsement of co-founder John Walsh. His black-and-white photo and signature are in the corner card of the No. 10 outer, and that's understandable — plenty of people know him as the tough-as-nails, crime-fighting host of "America's Most Wanted" on FOX and Lifetime TV for nearly 25 years."

Then, get your submissions ready for the 2014 Gold Awards. The deadline is Aug. 22. For an entry to be eligible, the campaign must have taken place sometime between Jan. 1, 2013, and Dec. 31, 2013.

Download the entry form here. There is a $125 entry fee for the first entry from a company and/or nonprofit organization, and each additional entry costs $75 apiece.

Each entry must be submitted individually and be accompanied by its own entry form, tracking sheet and check. Please submit two copies of each entry.

Entries should be mailed to:

FundRaising Success Gold Awards
1500 Spring Garden St., 12th Floor
Philadelphia, PA 19130
Attn: Joe Boland