Gear Up for a Holiday Fundraising Campaign With These Tips

A majority of Americans view the holidays as a time for giving. A 2011 American Red Cross survey revealed that seven out of 10 Americans say it's important to give to charity during the holiday season.

As your nonprofit gears up for a holiday fundraising campaign, hundreds of other charities are doing the same. Consumers have hundreds of messages flying at them during the holidays. To make yours stand out, craft a campaign with a clear purpose and easy ways to help. Technology is your best asset during the fundraising process. A social-media campaign combined with easy ways to contribute electronically can extend your nonprofit's reach and raise awareness for your cause.