PB42 Anyone? 10 Key Elements of a Successful Nonprofit
As a new organization, PB42 created a board of directors, a website, mission and vision statement, and is developing relationships. I noticed, for example, on May 3, 2014, Olivia Newton-John will be leading the PB42 Cancer Awareness Walk at the OneAmerica 500 Festival Mini-Marathon in Indianapolis. This charity has a focus, purpose and star power.
Do you realize that approximately 240,000 new cases of breast cancer and 240,000 of prostate cancer are detected annually, and sadly, about 40,000 patients from each disease die each year? Many can be saved and enjoy a long life with proper early checkups. It will be interesting to watch the progress of PB42 and many other new 501(c)3 organizations over time.
Whether it is PB42 or like organizations, to thrive and not just survive, nonprofits must have the following key elements. This should include ongoing consulting advice if possible:
- A needs assessment to determine if the need for their charity exists and can be justified;
- Determination of the organization to attract long-term financial and volunteer support;
- Creation of a clearly defined mission statement and strategic and business plan;
- Establishment of a board of directors that "owns" the mission, vision and values of the founding leaders;
- Committees that must include development, operations and programs;
- A full- or part-time staff member that runs the day-to-day operations and budget;
- Development of a marketing and branding program plus database;
- Ability to research best-of-class examples to include both successes and failures;
- Ability to develop priorities, prospects, processes — are you going to be a local, regional, national or international charity?;
- Sustained initial funding and continual funding sources.
I wish PB42 and other like organizations much success in this unpredictable world of philanthropy. Many organizations in trouble should consider partnering with those of similar causes. Major funders have a say in this regard. No one can predict the future, but it is clear the nonprofit sector is here to stay — and the competition for time, talent and treasure will continue to intensify. Keep thinking why people should invest in your cause. You better be on top of your game!
Duke has extensive experience as a nonprofit practitioner, author, lecturer and consultant. He has been a contributing author to NonProfit PRO for the last 11 years. He has been a long-standing member of the Association of Fundraising Professionals where he was previously named the AFP Indiana Chapter Fundraising Executive of the Year and has held the CFRE designation for many years.
He received his doctorate degree from West Virginia University with an emphasis in education administration, master's degree from Marshall University with an emphasis in public administration and a bachelor's degree from West Virginia University with an emphasis in marketing/management. He has also completed post graduate work at the University of Louisville.
He is currently executive director of development for The Salvation Army Indiana Division in Indianapolis, Indiana. Contact Duke at email@example.com or 317-224-1029.