Gold Awards Flashback: Democratic National Committee (2013 Telefundraising Campaign of the Year)
As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at last year's Telefundraising Campaign of the Year from the Democratic National Committee and Chapman Cubine Adams + Hussey.
From the write-up: The message behind this telemarketing script was simple but effective: “There’s hard work in the months ahead, but an early renewal gift will help us hit the ground running to elect Democrats up and down the ticket."
In the end, the campaign renewed 23,000 telemarketing-responsive donors — a 23 percent conversion rate, with a return of nearly 80 percent of the dollars pledged.
Then, get your submissions ready for the 2014 Gold Awards. The deadline is Aug. 22. For an entry to be eligible, the campaign must have taken place sometime between Jan. 1, 2013, and Dec. 31, 2013.
Download the entry form here. There is a $125 entry fee for the first entry from a company and/or nonprofit organization, and each additional entry costs $75 apiece.
Each entry must be submitted individually and be accompanied by its own entry form, tracking sheet and check. Please submit two copies of each entry.
Entries should be mailed to:
FundRaising Success Gold Awards
1500 Spring Garden St., 12th Floor
Philadelphia, PA 19130
Attn: Joe Boland
You can get an entry form, tracking sheet and additional information here, then get moving! We look forward to reviewing your entries and engrossing ourselves in these wonderful campaigns.