Danger: Icky Money Ahead! — When Nonprofit Leaders Won't Ask Volunteers
A dependable revenue stream that grows — ah, paradise!
Have a fundraising challenge you want to crack? Weary of doing the same old, same old yet hoping for different outcomes? Do you want the over-the-top results that come from superior strategy?
Email me with your particular problem, and I'll arrange a quick consultation offering you a practical solution you can implement. I may even use your situation to share with my readers. Names are changed, of course!
Clair is a development officer for a social service charity that enjoys considerable community support but struggles financially — as it always has. When I got off the phone from her I was still trying to think through what she had related to me.
Clair's situation seemed like yet another example of the stereotypical community service organization — lots of heart and good will but no money. You know the type — small, grassroots organization wants to address a pressing human need in the community. It's willing to work hard but finds the finances always a tough go.
As she began relating her concerns and frustrations, I sensed a deeper and much more oblique cause for the group's money woes than the oft-repeated "not enough to go around" cliché.
Clair's worthy nonprofit enjoys a lot of volunteer participation. That's a good thing. Unfortunately, the inward-looking leadership views volunteer service as reducing payroll expense rather than growing community buy-in to the cause.
The organization has a longstanding policy of never asking volunteers for a gift — ever. You read it right.
The reasoning is that these folks have already given "enough." Whatever that is. The twisted logic in this astounds me. However bizarre it may sound, it's just an extreme example of rather common thinking.
Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.
Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.
Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.
Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.
Reach Larry on social media at: