Are You in Their Head?
You can do the same with your donors. I had a friend who subscribed to magazines that his donors received. It was a fine way to see what media his prospects were exposed to, and it helped as conversation starters at visits. It was a professional development expertise in target marketing.
Can you ever "become" your clients? No, you can't. (And you may not want to—on either end—client or prospect.) What you will become is more empathetic to their life, a better communicator and leader in your nonprofit, and probably more appreciative of yours.
Matt Hugg is an author and instructor in nonprofit management in the U.S. and abroad. He is president and founder of Nonprofit.Courses, an on-demand, e-learning educational resource for nonprofit leaders, staff, board members and volunteers, with hundreds of courses in nearly every aspect of nonprofit work.
He’s the author of "The Guide to Nonprofit Consulting," and "Philanders Family Values, Fun Scenarios for Practical Fundraising Education for Boards, Staff and Volunteers," and a contributing author to "The Healthcare Nonprofit: Keys to Effective Management."
Over his 30-year career, Matt has held positions at the Boy Scouts of America, Lebanon Valley College, the University of Cincinnati, Ursinus College and the University of the Arts. In these positions, he raised thousands of gifts from individuals, foundations, corporations and government entities, and worked with hundreds of volunteers on boards and fundraising committees, in addition to his organizational leadership responsibilities.
Matt teaches fundraising, philanthropy and marketing in graduate programs at Eastern University, the University of Pennsylvania, Juniata College and Thomas Edison State University via the web, and in-person in the U.S., Africa, Asia and Europe, and is a popular conference speaker. He has a B.S. from Juniata College and an M.A. in philanthropy and development from St. Mary’s University of Minnesota. Matt has served on the board of the Greater Philadelphia Chapter of the Association of Fundraising Professionals, the Nonprofit Career Network of Philadelphia and several nonprofits.