How well do you know the people you serve? How well do you know the folks you solicit for gifts? I'm not talking about recognizing them on the street or at an event. I mean how well do you know the kind of life they live? How well do you know how they handle their finances? How well do you know what their day looks like from start to end?
If you're on a June/July fiscal year, you need to make plans now for a strong year's end. That means updating your messaging that you decided last July was the best approach. It means confirming or lining up your interviews for those story-based letters. It means making sure that you're still sending to the right segments.