What's Your Personal Brand?
Relative to the first bullet, our Marketing 101 books tell us that American consumers want to be aligned with the best — the best product, the best service, etc. In the nonprofit world, the same thing applies. Donors want to know they are backing the leader in the cause — the best at delivering the mission or attacking the problem. That is why it is so important for a nonprofit to define itself as the leader and back it up with proof. It's not just in one communication or one action — it must be a message that is clear and consistent across the whole communication stream and all the actions of the organization.
- Categories:
- Branding
- Fundraiser Education
- Companies:
- Forbes
- People Magazine
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
