Podcast: Advice on Maximizing Your Return on Big Data for Nonprofit Fundraising

Nowadays, you seemingly can't go more than a few minutes without hearing or reading the term "big data." Marketers in both the for-profit and nonprofit sector are focusing on data now more than ever, but for many, the task can be overwhelming.

At a recent Wake Up Your Fundraising Breakfast Panel presented by FundRaising Success and sponsors Blackbaud and Listen Up Espanol, three fundraising professionals joined me in a discussion on maximizing your return on big data to enhance fundraising and relationships with donors.

Panelist George Weiner, founder of digital and data agency Whole Whale, produced a podcast of the discussion with fellow panelists Emily Moyer, vice president of marketing and digital strategies at the Michael J. Fox Foundation for Parkinson's Research, and John Mix, director of digital fundraising and marketing at the International Rescue Committee. Take a listen for some great advice on maximizing your return on big data.

Listen to the Using the Whole Whale Podcast.