Acquire Donors With a Tailwind
It does have a powerful case, however. There are many individuals who by their own or closely-related experience would support it.
The solution for Claire’s acquisition challenge isn’t actually in the acquisition process itself.
It’s in Principle 8 of The Eight Principles™: Invest, Integrate & Evaluate™. The central issue for Claire is one of integration. Now that the organization is federated, there is a critical need to coordinate the fundraising efforts of not only the individual chapters but also with the efforts of the national nonprofit.
Donors are focused on the cause—the need. They couldn’t care less about the niceties of organization, governance and fundraising turf. Unfortunately, that’s where a lot of well-meaning nonprofits spend their time.
Claire’s nonprofit is well suited to coordinate fundraising outreach. There is one governing board, but each chapter retains an advisory board focused on local affairs. What’s needed is, first and foremost, an atmosphere of trust between national and chapter. A negotiated, clear revenue sharing agreement is next.
Finally, all outreach efforts must be coordinated from the donors’ point of view. This is the hardest part—remembering it’s about donors, not our (however worthy) cause.
Can you acquire donors without integrating appeals? Certainly. What you also get is a steady headwind. People fundraising willy-nilly looks like chaos to donors. Yikes!
I asked Claire to keep me in the loop. I’m looking forward to hearing good news!
In these articles, I regularly make reference to one or more of The Eight Principles™. Send me a request, and I’ll send you a one-page thumbnail description of them. You can also read the book, The Eight Principles of Sustainable Fundraising. Check it out here.
Let me hear from you. Please share your situation and the challenges you face in developing sustainable revenue streams. Email me and I’ll arrange a brief consult providing you with practical guidance. I’ll choose some of these thorny obstacles to share, along with my insights, in upcoming columns.
Success is waiting. Go out and achieve it.
Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.
Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.
Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.
Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.
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