3 Ways to Find Out What Your Major Donor Thinks About Your Cause

By Gail Perry

I can’t think of a more interesting conversation!

3. What do you think about …
Again, you are asking your donor for specific feedback. What does she think about this new project or expansion you are contemplating? What does he think about the issue your organization is trying to address?

Such very important topics to discuss!

But if you are visiting your major donor and you are doing all the talking, you’ll miss all this valuable information.

So get your donor to talk and then to talk some more. Ask probing questions to find out his point of view and where his heart is.

Then you’ll be able to plan an amazingly successful gift request that will make both you and your donor happy.

« Previous 1 2 All

1 Comment

View Comments

Gail Perry Author's page Gail believes in parties first, rabble-rousing second, and having fun while changing the world. Gail Perry CFRE is an international fundraising coach, speaker, trainer and thought-leader. She is a leader in a new breed of fundraisers who are on the cutting edge of fundraising today. Her Fired-Up Fundraising approach, developed over the past 25 years as a nonprofit philanthropy expert, has helped organizations raise hundreds of millions in gifts. Gail's practical and refreshing approach to raising money in today's world is based on the very latest innovative fundraising strategies. An inspirational and popular speaker, she leads energizing fundraising workshops and board retreats around the globe. She particularly enjoys working with nonprofit board members, introducing them to a new perspective on fundraising and ways they can be successful at it. Gail's book, Fired-Up Fundraising, has been called the "gold standard guide to building successful fundraising boards." Gail got her start in fundraising at Duke University, and then went on to lead fundraising at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. You can read Gail's weekly blogs at FiredUpFundraising.com, and also find her provocative articles at FundraisingSuccess, Guidestar, and Capital Campaign Magic.