When I talk to fundraisers about monthly giving, they often mention charity: water and its tremendous success with its monthly donor community, The Spring. They’re envious! Wouldn’t it be great if they could replicate that?
Scott Harrison
Erica Waasdorp is one of the leading experts on monthly giving. She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals. She authored "Monthly Giving: The Sleeping Giant" and "Monthly Giving Made Easy." She regularly blogs and presents on fundraising, appeals and monthly giving — in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.
Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.
When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and a cat, Mientje.
KENNEBUNK, Maine, October 14, 2009 — Almost a billion people across the
planet do not have access to clean, safe drinking water. Yet, in some
countries, a mere $5 can give one person clean water for five years. Today,
Tom's of Maine extends its ongoing commitment to doing good and supporting good in communities through a partnership with charity: water, the U.S.-based non-profit organization dedicated to bringing clean and safe drinking water to people in developing nations. Through December 31, 2009, Tom's of Maine will match each $5 donation* made by texting WELL to 20222, up to $10,000, to fund important water projects in areas most in need. One hundred percent of the public's donations will go directly to freshwater projects. Tom's of Maine is also supporting charity: water's 100% model by providing additional funds to underwrite the costs of this campaign.
September 8, 2009, The Christian Science Monitor — Scott Harrison’s new media revolution started by accident.
NEW YORK, April 28, 2009 — This spring, Saks Fifth Avenue will once again partner with charity: water, a non-profit organization that funds freshwater wells in developing nations for as little as $5,000. Last year, Saks raised over $500,000 for the charity, which aided in the construction of over 100 wells that will serve 37,000 people in Central America, India and Africa.
Twitter has been co-opted by celebrities and companies like Starbucks and Bank of America. Now, the San Francisco-based service, which allows people to post updates, or “tweets,” up to 140 characters in length, is being adopted to organize an global fund-raising event called Twestival.
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