Saks Fifth Avenue Partners With charity: water
NEW YORK, April 28, 2009 — This spring, Saks Fifth Avenue will once again partner with charity: water, a non-profit organization that funds freshwater wells in developing nations for as little as $5,000. Last year, Saks raised over $500,000 for the charity, which aided in the construction of over 100 wells that will serve 37,000 people in Central America, India and Africa.
From April 22 to June 30, Saks will offer charity: water t-shirts, bracelets and well sponsorships nationwide. Model Jessica Stam joins charity: water founder Scott Harrison in support of the campaign, to be featured in Saks Fifth Avenue stores and catalogs, Saks Fifth Avenue OFF 5TH stores and a dedicated area on saks.com.
"We have been extremely impressed with the charity's ability both to do great things and to show on their website how the money raised through last year's Saks campaign has led to the construction and completion of individual wells," said Steve Sadove, Chairman and CEO, Saks Fifth Avenue. "The momentum going into the second year of the campaign is even greater because we've already seen the difference our support has made to so many people."
The exclusive, limited edition t-shirts are made by Wet Cement. $35 from the sale of each $40 t-shirt, available in men's and women's sizes, will go to charity: water, providing seven people with clean water for five years.
Saks will also sell pairs of black rubber bracelets for $10, with 100% of the proceeds going to charity: water. Customers will be encouraged to keep one and give the other to someone they know, doubling awareness of the charity. Each bracelet represents the gift of clean water for one person for five years.
Finally, Saks customers will be able to sponsor an entire well for $5000. The donation will help a community of 250 people gain access to clean water for drinking, cooking and basic sanitation for 20 years.