July 17, 2009, The Examiner — Kurt Aschermann, former chief marketing officer at Boys & Girls Club of America, offered these credentials when speaking Friday at the American Marketing Association’s annual Nonprofit Marketing Conference:
The FundRaising Success webinar, "Finding New Funding Options in Tough Economic Times," last week featured an all-star cast of fundraising mavens who presented strategies, tips and tangible examples for nonprofits looking to not just survive but also thrive during the current economic downturn.
Behaving like a business can have some real benefits for nonprofit organizations. So said Kurt Aschermann, president and COO of Boston-based fundraising consultancy Charity Partners, speaking in the session “The Business of Fundraising: How Does the Influx of Corporate People and Business Models Help or Hurt Nonprofit Fundraising” at the DMA Nonprofit Federation’s 2008 Nonprofit Leadership Summit last week in Palm Beach. It would be foolish for nonprofits not to begin exploring some of the practices instituted by their corporate partners, he warned. Aschermann, who previously served as senior vice president and chief marketing and development officer for the Boys & Girls
Since FS launched in 2003, we’ve been blessed to have an Editorial Advisory Board made up of some of the most knowledgeable and passionate people in the fundraising sector. Meet some of our 2008 board here, and look for the rest next month and, in coming months, Q-and-A interviews with each where they’ll share their insights on fundraising.
You would think that after a hundred years, a nonprofit could kick back a bit and maybe even rest on its laurels. After all, it’s been there, done that — right?
Not necessarily so, says Kurt Aschermann, senior vice president and chief marketing and development officer of Atlanta-based Boys and Girls Clubs of America, which was founded in Boston in 1906.