Chuck Longfield

At Blackbaud's annual bbcon earlier this week, Blackbaud Chief Scientist Chuck Longfield gave an overview of matching gifts and provided best practices for running a matching-gifts campaign in his session, "Don't Leave Money on the Table: 10 Best Practices for Success With Matching Gifts."

Six Qualities of Passionate Donors March 14, 2006 By Abny Santicola, associate editor, FundRaising Success Passion motivates individuals to give major gifts to an organization or institution. That according to Chuck Longfield, chief executive and founder of Cambridge, Mass.-based direct-response fundraising firm Target Analysis Group, in a session during last month's DMA Nonprofit Federation 2006 Annual Conference in Washington, D.C. Longfield said passionate donors: 1. Give more often, at higher dollar amounts and for longer periods of time. 2. Donate more to your organization than to other organizations. 3. Are interested in everything your organization does. They donate; attend events; purchase from your

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