Six Qualities of Passionate Donors

Six Qualities of Passionate Donors

March 14, 2006

By Abny Santicola, associate editor, FundRaising Success

Passion motivates individuals to give major gifts to an organization or institution. That according to Chuck Longfield, chief executive and founder of Cambridge, Mass.-based direct-response fundraising firm Target Analysis Group, in a session during last month's DMA Nonprofit Federation 2006 Annual Conference in Washington, D.C.