City Harvest

City Harvest of New York City took a leap of faith when it decided to expand its anti-hunger programs. Teamwork and strong branding helped raise the funds it needed to be successful. The collaborative approach to developing messaging not only helps secure the City Harvest brand, but it creates an easier transition as donors mature in their relationship with the organization.

A partnership between, an online service for food and other supplies, and City Harvest, an antihunger organization in New York, is allowing people to make gifts that help feed more than 300,000 people each week. customers have two ways to support City Harvest: They can donate “points”  — customers receive 25 points per $1: A typical exchange is 10,000 points for $5 worth of donations. Or anybody — not just customers — can give by ordering from City Harvest’s “menu” page.

Learn how Covenant House captured the Package of the Year and the top award for a mid-level renewal package. Also, learn the specifics about the City Harvest package that won the award for the best renewal campaign and how Helen Keller International captured the most votes for the best acquisition package. In addition to highlighting the key success factors for these great direct mail packages, we will also walk through the strategy behind our e-mail campaign award winner, PetSmart Charities.

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