Meet the Winners of the DMFA's 2009 Package of the Year

Learn how Covenant House captured the Package of the Year and the top award for a mid-level renewal package. Also, learn the specifics about the City Harvest package that won the award for the best renewal campaign and how Helen Keller International captured the most votes for the best acquisition package. In addition to highlighting the key success factors for these great direct mail packages, we will also walk through the strategy behind our e-mail campaign award winner, PetSmart Charities.

Understanding the strategy used to develop these great campaigns may help you to brainstorm or leverage some great ideas for your own program, so be sure to register for the DMFA's first educational event of the fall!