Blackbaud
September 23, 2014
Fundraisers know how big a role mobile plays in peer-to-peer fundraising campaigns, which makes responsive design a must for your event website.
September 18, 2014
Recent tweets on nonprofit technology (#nptech).
September 12, 2014
Recent tweets from folks you should be following.
September 3, 2014
Fundraising software provider Blackbaud shared an interesting, interactive infographic on peer-to-peer fundraising. The infographic and accompanying 2013 Blackbaud Peer-to-Peer Fundraising Study look at the key performance indicators for walk, 5K, cycling and endurance fundraising events. Those KPIs are loyalty, donation, level and fundraising performance.
August 20, 2014
Let’s talk peer-to-peer (P2P) fundraising, shall we? I took part in a roundtable discussion at the 2014 Engage Conference by FundRaising Success that consisted of an open share of ideas on how to get a P2P campaign off the ground. I compiled five of the best ideas that you can implement quickly without much headache (or overhead)!
August 19, 2014
Recent tweets from folks you should be following.
August 8, 2014
Recent tweets from folks you should be following.
August 1, 2014
Most of the donors in our databases were acquired offline — through direct mail, events or other means. How do we target them with relevant online display ads to encourage them to take action online? Or donate online or offline? Magic? No … through direct-response, cookie-based targeting.
July 3, 2014
Listen to Blackbaud's Page Bullington discuss the importance of breaking down silos when it comes to donor data in this excerpt from the Engage Virtual Workshop, "Driving Donations With Data."
July 1, 2014
Summer is finally here, and all I can think about is November and December. Winter is, coincidentally, the hottest time of year for those of us in direct marketing.
