Blackbaud

2015 Fundraising Resource Guide
December 1, 2014

Here’s to your continued success and growth in 2015 and beyond. And here’s to finding the right partners to help you along the way with the 2015 Fundraising Resource Guide.

CrowdRise Builds Virtual Tower to Promote Giving Tuesday
November 18, 2014

Built on the seemingly infinite expanse of social media, the breadth and success of Giving Tuesday would seem to defy easy visualization. But the online charity platform CrowdRise plans to do just that, with a virtual Giving Tower reaching to the sky.

A free app for smartphones, scheduled for launch Nov. 25, will allow users to point their devices at a dollar bill and create a hologram image of a tower. As the donations accumulate, the bricks will show photos of donors and their chosen charity.

Chatting With the ALS Association
November 6, 2014

FundRaising Success is excited to be sitting down with the ALS Association to talk about what's happening in that organization in the aftermath of the social-media phenomenon, the Ice Bucket Challenge.

15 Things We Learned About Nonprofit Content Marketers [New Research]
November 5, 2014

The new report, Nonprofit Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, created by the Content Marketing Institute and Blackbaud and sponsored by FusionSpark Media, shows nonprofit marketers have grown in their use of content marketing and are driving efficiency and making progress using the resources (even if limited) they have.

Nonprofit marketers are doing more with content marketing — and feeling more confident about their effectiveness. They’re trying more tactics, using more social-media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers.