Report: Online Giving Continues to Outpace Traditional Giving as Donors Shift Channels

(Press release, Feb. 3, 2015) — Leveraging findings from The Blackbaud Index, Blackbaud Inc. released its Charitable Giving Report, providing the nonprofit sector with the latest data on overall and online charitable giving in 2014, as well insight from industry experts and case studies. The report includes overall giving data from nearly 5,000 nonprofit organizations representing $16.2 billion in total fundraising and online giving data from nearly 4,000 nonprofits representing $2 billion in online fundraising from 2014.

• Download the report: www.blackbaud.com/charitablegiving

"Blackbaud's analysis of over $16.2 billion in actual giving data found that charitable giving increased for the third consecutive year in the United States," said Steve MacLaughlin, presenter of the Charitable Giving Report and director of Analytics at Blackbaud.