Blackbaud

SXSW: What Social-Media Analytics and Data Can't Tell You
March 12, 2014

I’m just back from the SXSW Interactive Festival, where I was on a panel called “What Social Media Analytics Can’t Tell You” moderated by Alexandra Samuel of Vision Critical, Jeremiah Owyang of Crowd Companies and Colby Flint of Discovery Channel. We discussed how social-media analytics can provide some great information on your existing social media followers, but at the same time, there are gaps that need to be filled through other techniques.

The Basics of Grant and Prospect Research
March 4, 2014

It doesn’t matter how many foundations, individual donors, local and regional governments, and other funders believe in your organization and can donate financial support to it if those donors can’t find you and put you on their radar. Researching grants and prospects is the first step in the process, and navigating the upper levels of major-gift fundraising often requires a different approach than individual gift campaigns.

The Blackbaud Index: Overall Charitable Giving to Nonprofits Grew in January
March 3, 2014

The Blackbaud Index reported that overall charitable giving to nonprofits increased 2.4 percent and online giving increased 15.1 percent for the three months ending January 2014 as compared to the same period in 2013.

As reported in the recently released Charitable Giving Report, overall charitable giving grew 4.9 percent for the full year 2013 and online giving grew 13.5 percent in 2013 compared to 2012.

4 Ways to Show Your Donors Some Love
February 7, 2014

Finding ways for your nonprofit to better communicate with your supporters will never go out of style — or be an activity you limit to one time of year. So while you may still be feeling the buzz of the new year, here are four ways to show your donors some love: 1. Revisit your ask. 2. Chart out your moments of communication — and seize them as opportunities to connect. 3. Divide and conquer. 4. Dive in to the future and put some social in your fundraising.

Mastering Multichannel Acquisition
February 1, 2014

With the onset of new and emerging technologies in the fundraising arena, today’s fundraisers have many channels by which to acquire new donors. The question is: Which are the best?