Telefundraising

Celebrities came out in droves last night for the televised Red Nose Day fundraiser event. But in a viral climate that favors "authentic" experiences, the very notion of a telethon has taken a backseat to more organic social media movements.

Check out the winners of the 2014 FundRaising Success Gold Awards for Fundraising Excellence Telefundraising (Less Than $10 Million) category from the Democratic Governors Association and Charitable Resource Foundation.

Check out the winners of the 2014 FundRaising Success Gold Awards for Fundraising Excellence Telefundraising ($10 Million) category from the Democratic National Committee and EMILY'S List.

Announcing the FundRaising Success 2014 Gold Awards for Fundraising Excellence. The 2014 Campaign of the Year Award winner relied heavily on powerful, consistent messaging across multiple channels.

Reviewing the winners across all channels for the 2014 DMAW MAXI Awards, the shared themes were engagement, extraordinary storytelling and relationship building. The stats and snapshot images of the winning Direct Mail, Digital Media, Multichannel and Telemarketing campaigns provided high-level intel of the strategies and tactics.

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at last year's Telefundraising Campaign of the Year from the Democratic National Committee and Chapman Cubine Adams + Hussey.

As someone who works in the marketing intelligence world for nonprofits, I continue to be surprised how many organizations don't use the important channel of telemarketing or — even worse — have used it before and stopped using it.

Telemarketing is a critical piece of the multichannel fundraising puzzle. So, how can an organization leverage telemarketing to remind its donors why its work is so important? Here are three things to remember.

In Stephen Schatz’s book, “Effective Telephone Fundraising,” he suggests plenty of “do’s” — things you can do to make effective telephone fundraising calls. But the “don’ts” are often just as important — if not more so. Here are five situations to avoid.

In this video, Penelope Burk, president of Cygnus Applied Research and author of "Donor-Centered Fundraising," shares with you a simple way to increase new donor gifts by 35 percent to 40 percent. She lets you in on the testing she's done around this, and she also gives you an example of what to say to donors. It's incredibly simple and effective.