A Simple Strategy That Increases Donations by 35 Percent

In this video, Penelope Burk, president of Cygnus Applied Research and author of "Donor-Centered Fundraising," shares with you a simple way to increase new donor gifts by 35 percent to 40 percent. She lets you in on the testing she's done around this, and she also gives you an example of what to say to donors. It's incredibly simple and effective.