Telefundraising can still be a big boon for fundraisers. However, there are some do's and don'ts Karen Kirchoff shared during the FundRaising Success webinar, "Come One, Come All! — Smart Strategies for Multichannel Donor Acquisition."
Ted Hart speaks with Stephen F. Schatz, author of "Effective Telephone Fundraising: The Ultimate Guide to Raising More Money," about telefundraising in this archived episode of his Nonprofit Coach radio show.
A group that runs charity telethons throughout much of Latin America is joining with Univision to launch its first U.S.-based program.
Univision host Don Francisco, whose real name is Mario Kreutzberger, heads the International Organization of Telethons (Oritel). Oritel oversees telethons across Latin America that raise money for children with disabilities. Kreutzberger founded the first telethon in his native Chile in the 1970s on advice from American comedian and telethon host Jerry Lewis. Now, he's bringing the successful Spanish-language model to the U.S. It will be Oritel's 14th telethon.
Is your boss killing your fundraising? If so, you aren't alone. Based on what I hear again and again from friends all over the fundraising world, it seems bad direction from bosses (or board members) is a leading cause of ineffective fundraising.
To celebrate her six decades, veteran fundraiser Lyndall Stein shares six big mistakes during her career and what she learned from them.
What do you do when a donor just stops responding to the mail? Here's a suggestion: Take a look at telemarketing.
Kim Cubine shares political fundraising takeaways for the 2012 presidential election cycle offered at the panel discussion “The Great Debate: Channel Wars — Red vs. Blue, Old vs. New.”
All it took for the Democratic National Committee to pull off the highest-grossing major-donor phone campaign in its history was two weeks, helping it earn the 2011 Telefundraising Campaign of the Year award.
At a time when for-profit theaters may be feeling the pressure to cave in to the economic pinch and roll out the revivals, nonprofit San Francisco-based American Conservatory Theater is still taking chances.
Today more than ever, telephone marketing is still the purest form of marketing. Although some consider it "old-school," it's the only channel that allows you to get real-time feedback from donors and a yes/no answer after each call. At its best, telefundraising is a priceless tool that brings in more than donations — it brings you loyal donors with immeasurable lifetime value.
