Software/Technology

Technology moves fast—don't get left behind. Join us July 21 at WHYY in Philadelphia for the NonProfit PRO Emerging Tech & Growth Conference, the nonprofit sector's premier single-day event highlighting strategies for managing current and emerging technology to fuel growth. View more details here and register here. And use the promo code NPPNEWS for 50…

Today, NonProfit PRO is proud to introduce our brand new, fully updated website at nonprofitpro.com—a top-to-bottom makeover designed to assist us in our goal of continuing to provide the best analysis, education, insights and coverage of fundraising and the nonprofit sector.

The unfortunate reality of technology funding is this: There is no magical technology funder out there. So when you hire a new employee, you're on your own to find a computer for them and all the software for it—including licenses for any databases or systems you use—and those costs add up quickly. To fund such technology, you need to be creative and look beyond foundation support. How can you reduce technology costs and raise technology money at the same time?

Blackbaud recently announced enhancements to eTapestry, its cloud-based fundraising management solution, which now includes fully integrated social media capabilities. Social Media Finder helps users to further connect with donors over social media platforms, taking the guesswork out of targeting and engaging supporters, and freeing resources for other areas of mission advancement.

Experian Marketing Services released its latest email benchmark report for the first quarter of 2015; one of the areas that analysts homed in on was inactive subscribers and reactivation.

Large businesses, service companies, and retail stores have begun to adopt Bluetooth beacon technology. A beacon is a small sensor that senses when a smartphone or other device is within a certain range. Targeting marketing and sales can benefit from this technology by sending real-time, geo-located offers and information.

The way people give is constantly changing. People may care about your cause, but it doesn't mean they will donate. So what drives them?

View for a thorough primer on all of the laws, technologies and best practices you need to know to reach your supporters by email.

The Islamic State and its sympathizers have been busy hacking everything from major international media outlets to tiny Washington wineries. Their latest target? A small Alabama nonprofit.

Keeping your team focused on your conversion analytics, not just your traffic analytics, keeps everyone on the same page: driving as many online donations as possible from your limited online marketing budget.