Blackbaud Announces Enhancements to eTapestry Cloud-Based Fundraising Management Solution
Blackbaud recently announced enhancements to eTapestry, its cloud-based fundraising management solution, which now includes fully integrated social media capabilities. Social Media Finder helps users to further connect with donors over social media platforms, taking the guesswork out of targeting and engaging supporters, and freeing resources for other areas of mission advancement.
"This enhancement will allow us to see where our constituents are spending time on social media and provide tools to help us focus on the networks and strategies that will have the most impact," said Kendall Paul, executive director at the Vanderburgh Humane Society.
Social Media Finder is an integrated data service that helps eTapestry users by identifying constituents' social media handles, providing actionable insight into the networks constituents are most active on, and grouping constituents into easy-to-use queries, making communication with them seamless. In addition, it provides reports that will help with data interpretation and strategic social planning. This release significantly expands the capabilities of eTapestry, which features additional capabilities like data health services, reporting and e-receipting.
"We're excited to bring a social media component to our eTapestry customers, and have already processed more than 500,000 customer records and had 91,000 social profiles returned through the Social Media Finder," said Kevin Mooney, president of Blackbaud's General Markets business unit.
eTapestry is a cloud-based fundraising management solution designed for smaller, developing nonprofits in need of a cloud solution to support basic fundraising needs.
For more information about eTapestry, visit www.blackbaud.com/etap.