Software/Technology
President Barack Obama and challenger Mitt Romney are employing increasingly sophisticated tools to get more people to donate to their campaigns. From text donations to sending e-mails encouraging supporters to buy T-shirts to using online video games to attract supporters to displaying actual Facebook friends who have "liked" the campaign — the candidates are counting on the "cool" factor to lure new donors, particularly Gen Xers and Gen Yers, experts say.
Nonprofit organizations, recognizing that their donors are what fuels their missions, want to make t
In their presentation at Fund Raising Day in New York last month, four fundraising professionals provided 28 ideas for digital fundraising success. Here are ideas 1-10.
Ted Hart broadcasts his Nonprofit Coach radio show live from the AFP TechKnow Conference in Orlando, Fla.
Blackbaud announced the availability of Loyalty Insights and Lapsed Insights data services, designed to help nonprofits better understand their prospective donors based on behavioral segmentation. The services are the first of their kind available to the nonprofit market and are the latest offerings from Target Analytics, a Blackbaud company, which offers solutions for donor acquisition, prospect research, donor benchmarking, custom modeling, and data enrichment services to more than 6,000 nonprofits.
Click & Pledge, cloud-based provider of online fundraising and donor management software, introduced a free event management platform that is fully integrated with a payment system and Salesforce.com.
Blackbaud and Constant Contact announced the availability of an integration between Constant Contact Email Marketing and eTapestry fundraising software designed to help nonprofits target donors more effectively and efficiently by segmenting and seamlessly updating their email marketing lists. Users can access the free integration as an email option directly within the communicate section of eTapestry or via the Constant Contact MarketPlace.
Campus Management Corp., a provider of enterprise software products and services for educational institutions, announced that Ball State University will implement its Talisma® CRM and Fundraising solutions to help it achieve enhanced student lifecycle communications.
The program will be launched in two phases. The first phase will focus on student admissions and retention through the implementation of Talisma CRM. In the second phase, Ball State will employ Talisma Fundraising, a donor and alumni management system, to help it achieve alumni fundraising goals.
In this archived episode, Ted Hart spoke with Mike Johnston, founder and president of fundraising consulting firm Hewitt and Johnston Consultants, about fundraising technologies on his Nonprofit Coach radio show.
Reeher LLC announced that Temple University has joined the Reeher Platform, the first shared management system dedicated to higher-education fundraising in which features and tools added for one customer benefit all. The public Philadelphia-based university, which serves approximately 39,000 students and nearly 280,000 alumni, is using the Reeher Platform to optimize annual giving programs, increase major giving effectiveness and maintain strong alumni relations.