Software/Technology

The integration of online technology in the nonprofit sector has played its role in advancing and increasing the way people give. If you’re not convinced, let’s take a look at Blackbaud’s “2016 Charitable Giving Report...

When it comes to a nonprofit organization’s mission, relationships are important. It is imperative for nonprofits to use everything at their disposal to reach their mission’s goals. It’s a known fact that technology is constantly evolving. It’s easy to think of technology and relationships as two separate entities, but what if we melded the two together to achieve “the bigger picture”?…

With today’s ever-changing landscape, fundraisers who want to be successful also need to be great marketers—and keep up-to-speed with the latest trends, strategies and platforms….

The words you use on your donation page are powerful. And there’s a danger in assuming your donor understands why they should give to you just because they land on your donation page. By adding copy to your page, you can articulate those reasons clearly and increase your donations...

We are huge proponents of video—carefully planned video with a clear objective. In most campaigns that are focused on major gifts, we are not big fans of a fundraising video, unless there is a reason that prospective donors can’t see impact of the client’s work firsthand...

Today, due to emerging technologies, most nonprofit supporters are basically inundated with noise. So much noise, in fact, that all of us are becoming extremely selective in what we read and how we respond. (How can we not? We’re swimming in information day in and day out!)...

In the nonprofit sector, we wear a lot of hats. We all do it anyway because we care about the mission. We are a passionate bunch. But let’s face it, despite our passion, we all need to get a lot accomplished with a limited budget and limited time to do so. We also need to recognize that cross-team collaboration is vital to fulfilling the mission. Enter growth hacking for nonprofits...

Modern technology allows us to easily collect and analyze data, as well as gain valuable insights from it. This capability is now available to nonprofits of virtually any size and type and can be tremendously effective at helping them reach people, grow their organization and meet their other goals...

Fundraising challenges are part of the package for nonprofit marketers: Attrition, converting small donors into major gift donors, growing the donor base and not to mention factors beyond our control that affect giving trends...

You run a mid-sized nonprofit. Suddenly, a funding source comes through big-time with the technology grant you’ve been waiting for. Time to pop the champagne? Not so fast. Technology funding windfalls can cause disorder and disarray at nonprofit organizations...