Donations Through Mobile Devices Continue to Rise
The integration of online technology in the nonprofit sector has played its role in advancing and increasing the way people give. If you’re not convinced, let’s take a look at Blackbaud’s “2016 Charitable Giving Report.”
The report is a data analysis of 6,845 nonprofit organizations that represented over $23 billion in giving revenue. While charitable giving increased 1 percent overall on a year-over-year basis, online fundraising increased 7.9 percent. In particular, 17 percent of donations were made through a mobile device—a 3 percent increase from 2015.
#GivingTuesday numbers were pretty noteworthy in the report:
- $47.7 million in online donations were analyzed.
- Online giving increased 20 percent.
- 22 percent of donations were made through a mobile device in 2016.
- 66 percent of revenue represented large organizations, 26 percent represented medium organizations and 8 percent represented small organizations. This is significant because large organizations represented 80 percent of #GivingTuesday donations in 2012.
Blackbaud defined a significant gift as a donation of $1,000 or more. Of all gifts in the report, 10 percent of all online gifts were $1,000 or more—of these gifts, 89 percent ranged from $1,000 to $4,999, 8 percent ranged from $5,000 to $9,999 and 3 percent were $10,000 or more. The report noted that the largest gift was $100,000.