Software/Technology

Five Tips for Making the Most of Blogs
October 24, 2006

Search engine optimization, blogs and RSS are all the rage these days for marketers. But how can they best be used? This was the topic addressed in the session “Blogs, Podcasts and RSS: New Tools for Customer Acquisition and CRM” at the Direct Marketing Association’s 2006 Annual Conference & Exhibition in San Francisco last week. Stephan Spencer, president and founder of New Zealand-based Web design and consulting company Netconcepts and a co-presenter of the session, says that these technologies can be used by for-profits and nonprofits alike. Blogs — which are basically Web sites made up of journal-like entries — can

Crash Course
September 1, 2006

The growth in recent years of online contributions to disaster-relief organizations clearly illustrates that Web fundraising has come of age. Consider the online giving that the American Red Cross has generated following major disasters: $64 million related to the Sept. 11 terrorist attacks (2001); $140 million in the wake of the Southeast Asia tsunami (2004); and $479 million after Hurricane Katrina (2005). Also telling is that the percentage of individual donor funds raised online (excluding corporate contributions) grew from 29 percent for Sept. 11 to 55 percent for the tsunami, illustrating that donors have become increasingly comfortable giving over the Internet.

Book Preview
May 1, 2006

If you’ve ever unjammed a printer and then found yourself designated the technology guru at your organization, the book “The Accidental Techie: Supporting, Managing, and Maximizing Your Nonprofit’s Technology” is for you.

Web Proves Vital in Katrina Relief Effort
October 1, 2005

As federal and state officials faced criticism about response time in the days following Hurricane Katrina, donations streamed into nonprofits, and individuals fundraised for relief efforts in record amounts at an unprecedented pace.

Maj. George Hood, secretary of community relations and development for the Salvation Army, says that organization processed $28 million in 10 days over the Internet alone.

Local Giving Gone Global
October 1, 2005

Allison Koch is chief marketing officer for GlobalGiving, an online service started in 2002 that connects donors directly to local social, environmental and economic-development projects worldwide. 

Talking Back
June 1, 2005

How has a recent investment in new Internet software affected your organization’s fundraising?

Vehicle-Donation Efforts Migrate Online
June 1, 2005

For more than 20 years, Volunteers of America has operated a donation program for automobiles, boats and recreational vehicles with its local chapters and participating 501(c)(3) organizations. Recently, the spiritually based social-services charity has taken its successful turnkey vehicle-donation program online — and in a big way.

Upping Your E-appeal
July 1, 2004

Are you making the most of the Internet? If your organization is like many nonprofits, it might be time to rethink your online strategy.

Instead of thinking of the Internet as a sideline area rife with additional expenses and hassles, “all nonprofits should be thinking of it as a core tool,” according to Sheeraz Haji, CEO of GetActive Software in Berkeley, Calif.

Virtual Fundraising
July 1, 2004

When the National Constitution Center broke ground in Philadelphia, one organizational challenge was to get people from around the country to invest in something that they had never seen before, nor could readily conceptualize. At first, the organization was having trouble communicating to the public exactly what this building was all about. Many donors presumably wondered: What is a Constitution Center, anyway?

Are You Plugged In?
May 1, 2004

M.J. Dunion knew she had a mess to clean up six years ago when she was hired as director of development operations at Boston Medical Center, formed when a private academic medical institution and a city hospital merged. Her main task was to combine several departments that had been using different databases in fundraising efforts. She knew this largely was a matter of using the right technology as efficiently as possible.