Social Media

To Nonprofits Seeking Cash, Facebook App Isn't So Green
April 22, 2009

April 22, 2009, The Washington Post — It seems foolproof: nonprofits using the power of the Internet to raise money through a clever Facebook application. After all, the Web earned gobs of cash for Barack Obama's presidential campaign. And besides, going online means sending fewer fundraising letters, which makes it appealing to penny-pinchers and environmentalists alike.

The Race for a Million Twitter Followers Ends With a Big Gift To Charity
April 20, 2009

April 19, 2009, The Chronicle of Philanthropy — At 2:13 am on Friday, the actor Ashton Kutcher beat out CNN to become the first Twitter user with more than 1 million followers. A notable achievement in the Twitterverse, perhaps, but an event relevant to the charity world?

Facing up to Facebook
April 15, 2009

As a 24-year-old who once was grounded for excessive use of MySpace and only intermittent use of my textbooks, I never imagined that someday Facebook would be listed as one of my job responsibilities. However odd it seems, I am indeed responsible for putting in face time on Facebook to expand my organization’s participation in the world of social media.

The Depressing Truth About Web Stardom
April 14, 2009

April 8, 2009, Technology Review — The web is a classic "attention economy"--a system in which people compete for attention. Ask many experts for the secret of success in such a system and they're likely to point to persistence and high quality content.

Visible Measures Partners With MySpace for Internet Video Measurement
April 14, 2009

BOSTON, April 14, 2009 — Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and social marketers, today announced that it has entered into a comprehensive agreement to become the online video measurement platform of record for MySpace, the world's premiere social portal. By collecting detailed audience behavior data on each of the several hundred million video streams it serves every month, Visible Measures will give MySpace the ability to provide its advertising clients and content providers with best-in-class visibility into campaign performance and content effectiveness. As part of this agreement, MySpace will deploy Visible Measures' patented Internet video metrics platform and Visible Measures will be named as MySpace's official provider of digital video measurement and metrics.

YouTube's New "Call to Action"
April 9, 2009

April 6, 2009, Idealist — More and more nonprofits use video to get their message out about the work they do and, of course, to fundraise. For instance, there are already a lot of nonprofits on YouTube (Idealist included). But do people always see these videos and instantly connect with the idea to donate to the cause?

Facebook Promoting High-End Virtual Gifts for Charity to Celebrate 200 Million Users
April 9, 2009

April 8, 2009, Inside Facebook — In celebration of hitting the 200 million user mark today, Facebook announced that it has partnered with 16 global charities/advocacy groups to create virtual gifts promoting their causes in the Facebook Gift Shop. Facebook will donate all of the proceeds from the gifts to the groups involved.

Blog Council Announces Dell's Bob Pearson to Join as President
April 7, 2009

CHICAGO, April 7, 2009 — The Blog Council, the world's leading forum for large companies to share best practices in social media, announced that Bob Pearson has left Dell to become its new President. Pearson was previously Vice President of Communities and Conversations at Dell, where he oversaw the company's social media efforts worldwide.

Top Brands Turn to Gather's Free New 'Gather Groups' Platform to Create Social Networks
March 25, 2009

Gather, the social network with substance, announced that three of the country's top brands -- Showtime Networks Inc., Atkins, and American Public Media -- have created their own customized social networks on Gather, leveraging Gather's new free groups service. These brands join hundreds of other organizations -- from prominent national companies to local nonprofits -- that have turned to Gather to share exclusive content, engage in conversations with consumers, and create special events such as live talks and promotions.

Selling for a Cause
March 24, 2009

Facebook recently revamped and relaunched its Marketplace as a "social classifieds" application, thanks to help from Oodle, an online classifieds startup founded by former eBay and Excite executives.