Social Media

Feb. 15, 2010, CNN — The Los Angeles Regional Food Bank needed a way to tell the world about its work. Shawn Ahmed wanted to continue the video storytelling he'd begun on behalf of the poor in Bangladesh.

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From @PamelaGrow: For every 6 new donors an organization acquires, it loses 5 existing donors - Download Creating Lifetime Donors Report.

Back in 2008, many Americans got their first taste of social networking for good through the Web site mybarack
obama.com (or "MyBO" as it came to be known). The site engaged Barack Obama supporters online with a goal of inspiring action offline — attending events, canvassing, phone banking and, of course, donating.

Social e-mail sharing, where recipients share noteworthy e-mails with their friends on social networks such as Facebook and MySpace or spread them via Twitter, is the new frontier for today's e-mail marketers.

A June 2009 study from the University of Massachusetts Dartmouth’s Center for Marketing Research found that 89 percent of nonprofits are using some form of social media, and these organizations now are outpacing businesses and even academic institutions in their adoption of social networking tools. With more than 400 Web sites and tools out there, according to research conducted by David Nour, managing partner of consulting firm The Nour Group Inc., how do nonprofits and associations know where to start? How do they to determine what components fit into their social media marketing strategy? This article will offer some information on internal versus external social media tools and how organizations can take advantage of them, to maximize their marketing efforts.

We're calling a new rector for my church. This entails creating a detailed profile of our institution, assessing our ministries, analyzing our finances, and praying and reflecting on our next "calling." It also entails letting some ministries go.

In the recent FundRaising Success webinar E-mail Strategies for Driving Donations, Christina Johns, senior manager of direct-response television and social media for the International Fellowship of Christians and Jews, and Allison Van Diest, senior product marketing manager for Blackbaud, shared how strong segmentation can drive great e-mail strategy and how social media can fit into e-mail strategy.

Los Angeles, CA, November 10, 2009 — Ad.ly is a unique Twitter platform that is connecting Twitter users, also known as publishers, with top-tier advertisers allowing for the publisher to make money from ads sent through their Twitter feed.

President Obama's presidential campaign proved that new media technologies can help engage and broaden the base of support for a cause and create a powerful movement.