BlogLog: Bring Your Shovel and Your Jet-Pack
Continuing our coverage of the Nonprofit Technology Conference held in Atlanta last month, we nabbed this blog post from Sarah Durham that appeared on the Duck Call blog.
If you love thinking about how social media and technology can be used to raise money, increase visibility and create social change (and if there’s an app for that), then there’s no better place to be than the annual NTEN Nonprofit Technology Conference (NTC). After I got done oogling all the ipads people brought (I counted at least 5 just days after the product was released), tweeting, and searching for places to plug in my laptop, I actually had real conversations with a few breathing humans (no plugs required).
There was lots of chatter about foursquare and other nonprofit geekery, and some human issues too. Most folks seem to struggle to get to the minutae of their projects while, at the same time, maintaining some bigger-picture point of view. It goes like this:
The long view:
- I should be monitoring emerging communications techniques and best practices.
- I should know what my peers in the field are up to.
- I should be reading/attending stuff that makes me better at my job and helps my career.
In the trees:
- I should be planning my communications out in advance more and working less reactively.
- I should be translating the content of the meetings I participate in into internal and external communications and action items.
- I should be making sure my workload and resources are aligned: that the work we’re planning is realistic given staff, budget, etc.
Are you taking time to look at the big picture?
In the trenches:
- I should be listening to the buzz and participating in the chatter about us online every day.
- I should be doing multivariate tests on my key website pages.
- I should be customizing my emails, ask strings and other digital content for key audiences (segmenting).
Seems like doing all of these things (and a million other things that could be noted at each of these levels) might be impossible for any person not endowed with superpowers.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
