The Frontier of Social Media and Fundraising: What to Expect?
According to a survey ASI conducted around nonprofits’ IT challenges and opportunities in 2010, organizations have faith in social media. And for many, it is faith — that is “being sure of what we hope for and certain of what we do not see” — as opposed to experience.
The survey showed that most nonprofits (80 percent) continue to engage in social media, but only 20 percent believe it is providing useful ROI. This seems to indicate that the other 60 percent are tweeting, posting and blogging without expecting too much in return — at least yet.