Lessons From Obama's Wired Campaign

President Obama's presidential campaign proved that new media technologies can help engage and broaden the base of support for a cause and create a powerful movement.

In their article "Obama's Wired Campaign: Lessons for Public Health Communication" from the Journal of Health Communication's September 2009 issue, Lorien C. Abroms, assistant professor in the department of prevention and community health, and R. Craig LeFebvre, architect and designer of public health and social change programs and adjunct professor of prevention and community health, both with The George Washington University School of Public Health and Health Services, look at the strategies the campaign employed and the reasons for its success.