Segmentation

Fundraising success depends on two things: Innovation and one-of-a-kind human connection. By maintaining a balance of these two things, you will continue to engage the donor, have a great relationship with the donor and will keep the donor interested in your organization (which means they will keep coming back)...

Where did my lapsed donors go? There are no simple answers. And, there is hope for you and your organization to re-energize these lapsed donors to return to your community...

There is no substitute for effective and focused cultivation. It brings new donors into the fold, and it strengthens the bonds with existing donors. It also helps nurture staff and volunteers—coaching and training them for a campaign...

That was one of the questions someone asked me after a recent webinar. That is the $64 million question, isn’t it? The answer may surprise you, because it differs by organization size and organization’s motivation to grow its monthly donors...

The right attribution for your organization opens a new world of more effective spending. The right attribution enables you to raise more money or give money back to the organization to spend on its important mission...

Most organizations use considerable energy answering one question: Am I spending my resources effectively? Then another question is posed: Is my measurement accurate? Nonprofit professionals fall into one of two categories: 1. My reporting could be improved, but it is time tested and familiar. 2. I need reporting on every interaction my organization has with […]

In our sector, we are constantly faced with obstacles of how we can increase charitable giving; but more particularly, how can we get our donors to continue to give over the years. A donor-advised fund is an account sponsored by a nonprofit organization that enables donors to give to charities and receive tax benefits—essentially a charitable savings account…

Hospitals in Manchester have enough blood supplies to treat patients including the victims of Monday night’s arena attack, the NHS has said. Worried locals were urged to make an appointment to give blood at a later date after the city’s blood donation centres were inundated with volunteers. Images shared on Twitter by a number of users…

The nonprofit technology landscape moves so quickly, it’s hard to keep up. Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission...

When fundraisers ask me this, the answer is: no better time like the present! And, you should be asking all the time! The more you ask, the more monthly donors you’ll generate...