Retention

Using Multichannel Digital Fundraising 'Shoestring' Strategies for Acquisition
April 29, 2019 at 12:18 pm

In this day and age as development professionals, we need to keep our eye both on donor retention and acquisition. It is one thing to retain your current donors, but if you are not constantly acquiring new ones, your donor file will naturally attrition through donors changing addresses, passing on or just choosing not to give...

4 Easy Ways to Boost Post-Event Engagement
January 3, 2019 at 4:00 pm

While the nonprofit sector continues to grow in size, retention rates are continuing to drop. In order to create a sustainable future for all of us, we need to bring those retention rates back up. The data shows us that the best way to ensure that donors stay loyal to our organization is through investing […]

The Donor Retention Clock Is Ticking
October 8, 2018 at 12:43 pm

Donor retention is vital. To us, it has been a core strategy and priority for nearly two decades. Too often, an organization approaches us and shares that they need help with donor acquisition. Then we discern that their priority should be donor retention...

What’s the No. 1 Game Changer for Monthly Donor Retention?
September 24, 2018 at 1:07 pm

I’m still on a sustainer “high.” I just came back from a fabulous “Sustainer Day,” organized by the Direct Marketing Association of Washington. In just four fast hours, nonprofits and service providers shared trends, best practices and ways they’re working to bring in new sustainers and improve monthly donor retention...

#NPPTrendingNow Ep 47: Tips for Retaining Donors
June 8, 2018 at 9:37 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: Nelson Andrews, tips for donor retention and the ANA acquisition of the DMA...

Donor Retention: 9 Steps to Converting One-Time Donors
June 6, 2018 at 12:14 pm

Donor retention can be tough. Getting a donation is one thing, but keeping those donors coming back is something else entirely. Here’s what you can do to turn those one-time donors into long-term benefactors.

6 Things Nonprofit Donors Want
April 12, 2018 at 12:37 pm

As a leader, attracting new nonprofit donors and keeping them engaged is essential to your success. But what makes donors tick? And what do they really want from you?...

3 Ways to Keep Your Donors Coming Back
March 13, 2018 at 11:18 am

According to the “2018 Nonprofit Leadership Impact Study” released by NonProfit PRO and MobileCause, “Donor loyalty is a priority area of focus for nonprofits, which was rated as the most important outcome when measuring their organization’s annual success.” Retaining donors is a big deal...