The moments following your event are just as important for furthering your cause
Nonprofit events are staples of most successful fundraising programs, but they also take a lot of time and energy.
The tendency is to focus on pre-event details (guest lists and purchasing tickets), as well as day-of duties (displaying auction items, or unforeseen weather issues). But, whether you’re running a 5k, hosting a gala, or organizing a golf tournament, the moments following your event are just as important, if not more so, for furthering your cause.
The trick is not to leave post-event planning until after the actual event. You want to be ahead of the game and leverage the momentum and excitement of the day to carry through to your post-event communication plan.