As charities increasingly deal with donors who expect more control over how their money is spent, a large humanitarian relief organization has developed a new online tool to give supporters a bigger say. Direct Relief, which concentrates on medical aid for emergencies and poverty-stricken regions, will begin testing a new online donor site next week,…
For those of us who have been in the technology industry for some time, Mary Meeker is a household name. Her annual reports about internet trends have been the go-to source for those trying to anticipate what will happen next with e-commerce, online advertising and internet usage, in general. She published her first report in…
By now you’ve heard about Giving Tuesday. This year, it’s on Nov. 29, and it’s billed as a global day to give back. Some people think it’s a great way to raise more revenue and find new donors. Others find it's a complete waste of time. Personally, I like the idea of a giving day,…
All organizations strive for increased efficiency, but it is more important for nonprofits that seek to achieve their missions, often with diminishing resources. To support these efficiency efforts, many nonprofits use modern tools and technology, to take advantage of opportunities to change the way they pursue their missions. Many digital platforms can increase innovation and…
The latest research from M+R looks under the hood at how 105 various nonprofits raise money online. Researchers found that while email metrics (open and click rates) are down, email fundraising is up (email revenue grew by 25 percent in 2015). To summarize, the three most important factors that influence email fundraising response rates. List…
YouTube announced today that it will partner with StoryCorps—a nonprofit that records and archives oral stories from diverse voices in order to pass wisdom through generations—on a new program by which digital creators will be invited to produce video-based StoryCorps interviews at YouTube’s Spaces in Los Angeles and New York. The program is part of YouTube’s…
In 1995, Todd Wagner and his business partner Mark Cuban pioneered streaming audio and then video over the internet. AudioNet, which they eventually renamed to Broadcast.com, went public in 1998 and was sold to Yahoo for $5.7 billion in 1999. It made Wagner and Cuban billionaires. In the wake of the sale, Wagner was twice…
According to Facebook, organic reach is the total number of unique people who are shown your post(s) in their News Feeds through unpaid distribution, and although Facebook Insights provide a lot of useful data about your fans and reach (organic and paid), the one critical piece of data not provided is your nonprofit’s weekly, monthly…
A few weeks ago, in preparation for my Nonprofit Marketing Guide Tweet Like a Boss Pass Holder webinar, I had a wonderful conversation with Kids Are Heroes founder Gabe O’Neill. We chatted about how he became a big fan of Twitter, and then he asked me to look at this section on his website called Share…
I’m not a particular fan of Giving Tuesday. In my experience as a staffer, I found it a time-suck. Worse, if your organization doesn't have a strong community profile (a “best-kept secret”), it’s time spent building recognition for Giving Tuesday, not for your organization. And of course, it doesn’t always raise much money, either. Tom…
